Riem Arcades: a strong first year

(July 27, 2005) Since its opening in March, 2004, Riem Arcades has established itself as one of southern Germany's leading malls. According to Jochen Czub, its manager, "some 14,000 shoppers visit the mall Mondays through Fridays. On Saturdays, that figure rises to 40,000."
He adds: "And the average shopper spends three hours in the mall. That is an hour longer than the industry-wide average. While here, the shoppers do a lot more than strolling around." As Czub reports, the shoppers' propensity for spending has caused the mall's stores to register rises in sales rise during the mall's first year. This trend explains why none of the mall's stores have closed down operations.
"That, in itself, is a major accomplishment. Some 10% of all stores in new malls do not survive their first year of operation, on average," notes Czub, who attributes the mall's strong performance to the rapid development of Messestadt Riem and to BUGA, Germany's National Garden Show. The largest horticultural event in Europe, BUGA is being held in Messestadt Riem.

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