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(October 8, 2003) Die
6th International Commercial Real Estate Exposition in Munich has
again broken its own record for exhibitor and visitor numbers. On
the three days of the fair, from 6 to 8 October 2003, EXPO REAL
2003 attracted around 16,000 trade visitors. This is a rise of eight
percent over last year. Despite the tougher business climate in
Germany and in the euro economic area, EXPO REAL was also able to
increase the number of exhibitors it attracted by eight percent,
to 1,279. The discussion and information events on current themes,
organised as part of the fair´s accompanying programme, were
particularly well attended.
"With the increasing internationalisation of the real estate
business, it is important to further broaden the international scope
of EXPO REAL by attracting more exhibitors and visitors from abroad.
And we have been doing just that. The figures for international
participation in the fair demonstrate the success of our strategy,"
said Eugen Egetenmeir, of the Board of Management of Messe München.
The trade visitors attending EXPO REAL 2003 came from 63 countries
(last year: 46 countries). The number of non-German visitors among
them leapt by 25 percent. And once again, the number of exhibitors
from abroad also rose. This year 253 of the exhibitors came from
outside Germany - from 30 different countries - as compared to 217
foreign exhibitors from 24 countries last year. When compared to
the overall growth, this represents a rise of 16 percent.
Barry D. Green, a partner of the US firm Goulston&Storrs, exhibiting
for the first time at EXPO REAL, gained a very positive impression:
"We are thrilled with our return on investment from exhibiting
at EXPO REAL. This is clearly the place to conduct business and
to connect with international investors. EXPO REAL has helped us
to move business forward and establish new contacts in a highly
efficient manner." Many companies from Eastern Europe, Scandinavia
and also China were at the fair for the first time. Vincent Lo,
the Chairman of the Shui On Group of Hong Kong, said: "I believe
the fair is most unique with regard to networking with international
potential business partners and to exploring new opportunities for
new markets. For us this is the first time and EXPO REAL is an exploratory
exhibition. China will be an attractive market for the world and
we used the last few days to go into further very useful discussions
with our business partners."
The exhibitors who regularly take part in EXPO REAL were also very
positive in their comments: "Many investors from abroad showed
a great deal of interest in German investment capital. The high
number of international visitors at EXPO REAL has tremendous benefit
for the German real estate market despite the difficult economic
climate at present," was the summary of Prof. Willi Alda, Chairman
of the Management Board of Deka Immobilien Investment GmbH. Equally
satisfied with the fair was Udo Berner, Chairman of the Management
Board of Bilfinger Berger Projektentwicklung GmbH: "We are
very pleased with the quality of visitors to this fair. Each year
EXPO REAL covers an ever wider spectrum, also because of the increasing
numbers of foreign exhibitors."
For the EU accession countries in Central and Eastern Europe, EXPO
REAL was a platform for making contact with commercial and industrial
investors. For the first time exhibitors came to the fair from Bulgaria,
Croatia, Slovenia and the Slovak Republic.
At EXPO REAL 2003 the spotlight was on current themes in the sector
such as real estate in changing markets, empty office space, optimising
real-estate portfolios, new business strategies and the presentation
of new projects. "The Ruhr district not only had the biggest
stand, but we had the most high-quality projects to show. We need
the image of the Ruhr that is presented here, an image of a positive,
forward-looking region," is how Hanns-Ludwig Brauser, Managing
Director of Projekt Ruhr GmbH, summed up his company´s experience.
The core business of the event was networking and communication
between the participants. This was confirmed by Rupert Hackl, Munich
Branch Director of Eurohypo AG: "Our goal was to fulfil the
high expectations of the market participants. We reached this goal,
and the overall positive mood gives cause for optimism. EXPO REAL
is an outstanding communications platform." Martin Drummer,
CEO Germany at CB Richard Ellis GmbH also reported making excellent
contacts: "The event was a great success, in particular because
it has grown so large. EXPO REAL has thus now achieved quite a different
status. Here is where all the key players in the sector come together.
It is a forum for lively exchange at an international level."
A specific example of this was cited by Randall C. Mundt, President
and Chief Investment Officer of Principal Real Estate Investors:
"We were delighted to be able to sign a new strategic alliance
with the Commerz Grundbesitz-Spezialfondsgesellschaft at EXPO REAL.
With its increasing international participation, EXPO REAL has grown
beyond the German real estate community and it is getting better
and better each year." Dietmar Müller, Spokesman for Commerz
Grundbesitz Investment Gesellschaft, agrees: "The ultimate
goal of course is to conclude business deals, and to make new business
contacts across Europe. Once again it has been shown that EXPO REAL
is not just a fair with a special atmosphere. It is also a proper
working fair that is well worth every euro invested in it."
In 2004, the 7th International Commercial Real Estate Exposition
EXPO REAL will take place from 4 to 6 October in Munich. In addition,
from 21 to 23 April 2004, Messe München GmbH is also organising
EXPO REAL CHINA at the Shanghai New International Expo Centre (SNIEC).
This will be the first international commercial real estate exposition
in China. The range of contacts and the accompanying programme at
EXPO REAL CHINA offer Chinese and international decision-makers
from the sector a superb business-to-business platform for entry
into the Chinese market, and for consolidating existing business
contacts.
EXPO REAL 2003
EXPO REAL presents the entire value-added chain in the commercial
real estate sector, and functions as a 'working fair', with the
emphasis on communication between the suppliers and users of commercial
real estate. Project presentations, exhibitor forums and an extensive
accompanying programme offer a review of the latest trends and innovations
in the commercial real estate market. The fair is aimed at all decision-makers
across the sector. Since its premiere in 1998, EXPO REAL has developed
into one of the leading trade fairs in Europe. This is demonstrated
in the rapid increase in visitor and exhibitor numbers, and in the
strong rise in interest from abroad. Exhibitor and visitor statistics
for EXPO REAL are independently audited by the Gesellschaft zur
Freiwilligen Kontrolle von Messe- und Ausstellungszahlen (FKM) ,
a society for the voluntary control of fair and exhibition statistics.
For further information, please visit
www.exporeal.de
Contact
Ebba Schiel
Head of Project Communications, Capital Goods
and
Christina Müller
Press spokesperson, EXPO REAL
Tel.: (+49 89) 949 206 62
Fax (+49 89) 949 206 69
E-Mail: mueller.christina@messe-muenchen.de
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